Victoria Puzach
Growth marketing for thought leaders and tech startups.
I help you be more known for what you know and for what you built.
Growth marketing for thought leaders and tech startups.
I help you be more known for what you know and for what you built.
authors · speakers · thought leaders · professors · health and wellness companies · universities · education tech · marketing tech · founders
Tap any of them for what we accomplished.
Going viral doesn’t necessarily bring you customers. Followers aren’t the point either. Resonance is.
So I’ll ask irritating questions. What are you actually selling? Which one claim do you want to be known for?
Agencies promise guaranteed growth — 100k followers, 10% engagement, whatever you post. I know big public figures using them right now. It’s pathetic. It buys a number that falls apart the second you stop paying, and it has never produced a genuine connection with anybody.
Social media isn’t going anywhere, which is exactly why I care what we put into it. It’s already an ocean of noise. I’d rather add something useful. Same goes for who I work with — if I don’t believe in what you’re selling, I’m the wrong person, and I’ll tell you so.
I have degrees in computer science and international relations. Which sounds like a joke setup, and turned out to be the job — systems and numbers on one side, markets and people on the other.
Then events management, high-ticket sales, and a stint as an author scout for an online education publisher, working out who genuinely had something to teach and who just wanted to be heard. The pattern was impossible to miss: the best teachers were the worst at being found. That’s how my marketing agency Infokus started.
The same skills turned out to travel to tech. If you think your product or your voice genuinely helps people, I’m all ears.
Most of the work happens through a screen. Somehow I keep ending up with clients who travel as much as I do.
One of them had always wanted to see whales — so had I — so I found the place and we spent a weekend in Mexico. Another is the chief medical officer of a major golf tournament: we worked remotely for almost a year, then my team and I flew in for one of the events to surprise him and shot content between rounds.
And a German client posted me a box of his own supplements, with a special protocol, while I was recovering from knee surgery in South Africa.
None of it was in the service agreement.
That isn’t a perk, it’s the whole point. I’d rather have ten clients I’d get on a plane for than fifty I wouldn’t.
60+ countries, lived in six from Malaysia to Mexico, worked English-speaking markets from Australia to the US.
Mostly AI: automations and agentic workflows for the agency, for clients, and for making my own week less “busy”. And the harder question underneath it — where the line goes between the AI and the human.
Away from the desk: phone-free Sundays, new kiteboarding tricks, and going sugar free. Again.
Book the diagnostic hour. Send me your channels and one marketing question or challenge you’re stuck on.
— you get a written diagnostic back.
— we jump on a call.
Fair warning: I’ll ask about your numbers, why you want what you want, and some awkward questions you may not have answers to yet. If I think you’re wasting money, I’ll say so.
$300 for the hour.
